- Published: Sunday, 14 December 2014 19:45
I've talked to novice and advanced computer users alike that aren't quite aware of the power of free and basic tools for media monitoring. In another post I went over some advanced tools for mapping conflict and cooperation using the GDELT database. Here I'll go over some quick ways to step up your tracking game.
We can operate under the basic assumption that the material you're trying to track is available online. While many publications have transitioned to load content on the web, many circulars (local, for example) are still print only. Also, some publications have different print editions that feature unique content not available online.
The next assumption I'll make is that you're comfortable with Google searching. For many people, Google searches may be the only thing they are comfortable with. But, in order to really dig into some of the advanced features that many of the apps have, a cursory understanding of advanced search is helpful. Those of you who have used databases like Lexis Nexis or EBSCO should have no problem.
Aside from these minor requisites, anyone can start monitoring international or local media to track information like mentions, keywords, and breaking news as well as to generate leads. Depending on your budget and needs, however, you'll want to try out different tools.